Hochschulschrift
The power of communicating the family firm status : the positive effect of family firms as a brand on consumer buying behavior and consumer happiness
- Standort
-
Deutsche Nationalbibliothek Frankfurt am Main
- ISBN
-
9783658196981
365819698X
- Maße
-
21 cm
- Umfang
-
XVIII, 188 Seiten
- Ausgabe
-
[1st edition]
- Sprache
-
Englisch
- Anmerkungen
-
University of Witten/Herdecke, Dissertation, 2017
- Schlagwort
-
Familienbetrieb
Marketingmanagement
- Ereignis
-
Veröffentlichung
- (wo)
-
Wiesbaden
- (wer)
-
Springer Gabler
- (wann)
-
[2018]
- Urheber
-
Rosina, Margarete
- Beteiligte Personen und Organisationen
- Inhaltsverzeichnis
- Rechteinformation
-
Bei diesem Objekt liegt nur das Inhaltsverzeichnis digital vor. Der Zugriff darauf ist unbeschränkt möglich.
- Letzte Aktualisierung
-
11.06.2025, 13:39 MESZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
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Objekttyp
- Hochschulschrift
Beteiligte
- Rosina, Margarete
- Springer Fachmedien Wiesbaden
- Springer Gabler
Entstanden
- [2018]
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