Nonparametric modeling of buying behavior in fast moving consumer goods markets

Abstract: "From the statistical point of view a nonparametric formulation of a brand choice model (NDE) is a powerful alternative to the logit model. But in the marketing context, researchers in general want to have parameter values to make predictions or to estimate market shares. This leads to a semiparametric model (GAM) formulation with two possible ways of using the results. One is to perform estimation of choice probabilities, but there one is confronted with the same problem as in the nonparametric approach, because no parameters are estimated for the nonparametric part of the model. The second possibility of a semiparametric model formulation overcomes this problem. In addition, with the estimation results a modified parametric model formulation can be estimated. This also gives the possibility to work with the parameter values to estimate market shares or make predictions. Especially for this use of modeling, the underlying data structure should be detected correctly. Therefore, two

Object Details

• Alternative title: Nichtparametrische Modellierung des Kaufverhaltens auf Märkten für kurzlebige Konsumgüter
• Location: Deutsche Nationalbibliothek Frankfurt am Main
• Extent: Online-Ressource, 189-205 S.
• Language: Englisch
• Notes: Veröffentlichungsversion ; begutachtet ; In: Papastefanou, Georgios (Hg.), Schmidt, Peter (Hg.), Börsch-Supan, Axel (Hg.), Lüdtke, Hartmut (Hg.), Oltersdorf, Ulrich (Hg.): Social and economic research with consumer panel data : proceedings of the first ZUMA Symposium on Consumer Panel Data, 5 and 6 October 1999. 2001. S. 189-205. ISBN 3-924220-21-2

References and Relationships

• Bibliographic citation: Social and economic research with consumer panel data : proceedings of the first ZUMA Symposium on Consumer Panel Data, 5 and 6 October 1999 ; Bd. 7 ; ZUMA-Nachrichten Spezial ; Bd. 7

Classification and Topics

• Classification: Wirtschaft

Contributors, Places and Time

• Event: Veröffentlichung
• (where): Mannheim
• (when): 2001
• Creator: Boztug, Yasemin ; Hildebrandt, Lutz
• Contributor: Papastefanou, Georgios ; Schmidt, Peter ; Börsch-Supan, Axel ; Lüdtke, Hartmut ; Oltersdorf, Ulrich ; Zentrum für Umfragen, Methoden und Analysen -ZUMA-

Further information

• URN: urn:nbn:de:0168-ssoar-49482-6
• Rights: Open Access unbekannt; Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
• Last update: 25.03.2025, 1:47 PM CET