Monografie
Beyond ethical consumption : religious-like behaviours and marketing habits for fervid attachment to brands, shopping limerence, political fanaticism
- Sprache
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Englisch
- Umfang
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x, 187 Seiten
- ISBN
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978-3-0343-2103-7
- Identifier
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1095243403
Thema
Verbraucherverhalten ; Werbewirkung ; Markenartikel ; Religion ; Ideologie ; Politischer Konsum ; Verhaltensökonomie
Beteiligte Personen und Organisationen
- Inhaltsverzeichnis
- Rechteinformation
-
Der Zugriff auf Teile des Objekts ist unbeschränkt möglich.
- Letzte Aktualisierung
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15.04.2024, 08:49 MESZ
Objekttyp
- Monografie
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