Artikel

Shake Hands with a Robot – Understanding Frontstage Employees' Adoption of Service Robots in Retailing

The use of service robots in retailing has been steadily gaining momentum over the past decade. Research has primarily focused on customer adoption. However, without addressing the reservations of frontstage employees, an effective adoption of service robots will not happen. This study presents a measurement instrument for the drivers of and barriers to adoption by frontstage employees and derives success factors.

Language: Englisch

Bibliographic citation: Journal: Marketing Review St.Gallen ; ISSN: 1865-7516 ; Volume: 39 ; Year: 2022 ; Issue: 5 ; Pages: 46-54

Classification: Management

Event: Geistige Schöpfung

(who): Meyer, Patrick
Spreer, Philipp
Gutknecht, Klaus

Event: Veröffentlichung

(who): Thexis Verlag

(where): St.Gallen

(when): 2022

Handle: http://hdl.handle.net/10419/276206

Last update: 10.03.2025, 11:43 AM CET

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Object type

Artikel

Associated

Meyer, Patrick
Spreer, Philipp
Gutknecht, Klaus
Thexis Verlag

Time of origin

2022

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