Artikel
Consumers' willingness to pay for natural food: Evidence from an artefactual field experiment
Among foods with credence attributes, food with "natural" components have received in the last years particular attention by consumers. This study applies the BDM incentive compatible mechanism to explore young (18-35 years old) consumers' interest and willingness to pay for chewing gums having the natural attribute. Our analysis shows that over 68% of consumers are interested in the natural attribute and are willing to pay a price premium. We also find that consumers' higher age and interest in the environment have significant impacts on consumers' preferences for the natural attribute.
- Sprache
-
Englisch
- Erschienen in
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Journal: Agricultural and Food Economics ; ISSN: 2193-7532 ; Volume: 6 ; Year: 2018 ; Issue: 1 ; Pages: 1-10 ; Heidelberg: Springer
- Klassifikation
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Wirtschaft
- Thema
-
Credence attributes
Chewing gum
BDM
Willingness to pay
Information effect
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Migliore, Giuseppina
Borrello, Massimiliano
Lombardi, Alessia
Schifani, Giorgio
- Ereignis
-
Veröffentlichung
- (wer)
-
Springer
- (wo)
-
Heidelberg
- (wann)
-
2018
- DOI
-
doi:10.1186/s40100-018-0117-1
- Handle
- Letzte Aktualisierung
-
10.03.2025, 11:44 MEZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
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Objekttyp
- Artikel
Beteiligte
- Migliore, Giuseppina
- Borrello, Massimiliano
- Lombardi, Alessia
- Schifani, Giorgio
- Springer
Entstanden
- 2018
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