A de-biased direct question approach to measuring consumers' willingness to pay
- Standort
-
Deutsche Nationalbibliothek Frankfurt am Main
- Umfang
-
Online-Ressource
- Sprache
-
Englisch
- Erschienen in
-
In: International journal of research in marketing, 38.2021, 1, S. 70-84
- Ereignis
-
Veröffentlichung
- (wo)
-
Frankfurt am Main
- (wer)
-
Universitätsbibliothek Johann Christian Senckenberg
- (wann)
-
2020
- DOI
-
10.1016/j.ijresmar.2020.04.006
- URN
-
urn:nbn:de:hebis:30:3-780461
- Rechteinformation
-
Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Letzte Aktualisierung
-
25.03.2025, 13:47 MEZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
Deutsche Nationalbibliothek. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Deutsche Nationalbibliothek. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Beteiligte
- Hofstetter, Reto
- Miller, Klaus Matthias
- Krohmer, Harley
- Zhang, Z. John
- Universitätsbibliothek Johann Christian Senckenberg
Entstanden
- 2020
Ähnliche Objekte (12)
Consumers’ preferences and the willingness to pay for environmental labels
Situational Influences on Consumers’ Willingness to Pay : mood, stress, and certainty
Willingness to Accept, Willingness to Pay, and Loss Aversion
Consumers' preferences and Willingness-to-pay for functional dairy products in Germany
Consumers' Preferences and Willingness-To-Pay for Functional Dairy Products in Germany
Estimating households' willingness to pay
Consumers' willingness to pay for natural food: Evidence from an artefactual field experiment
Predicting the gap between willingness to accept and willingness to pay
Willingness-to-pay and willingness-to-accept for state contingent claims
To switch or not to switch? Understanding German consumers' willingness to pay for green electricity tariff attributes
Communicating supply chain transparency to consumers : the impact of supply chain information provision on consumers' preference and willingness to pay
Willingness to Pay for Workplace Safety
Consumers’ preferences and the willingness to pay for environmental labels
Situational Influences on Consumers’ Willingness to Pay : mood, stress, and certainty
Willingness to Accept, Willingness to Pay, and Loss Aversion
Consumers' preferences and Willingness-to-pay for functional dairy products in Germany
Consumers' Preferences and Willingness-To-Pay for Functional Dairy Products in Germany
Estimating households' willingness to pay
Consumers' willingness to pay for natural food: Evidence from an artefactual field experiment
Predicting the gap between willingness to accept and willingness to pay
Willingness-to-pay and willingness-to-accept for state contingent claims
To switch or not to switch? Understanding German consumers' willingness to pay for green electricity tariff attributes
Communicating supply chain transparency to consumers : the impact of supply chain information provision on consumers' preference and willingness to pay
Willingness to Pay for Workplace Safety
Consumers’ preferences and the willingness to pay for environmental labels
Situational Influences on Consumers’ Willingness to Pay : mood, stress, and certainty
Willingness to Accept, Willingness to Pay, and Loss Aversion
Consumers' preferences and Willingness-to-pay for functional dairy products in Germany
Consumers' Preferences and Willingness-To-Pay for Functional Dairy Products in Germany
Estimating households' willingness to pay
Consumers' willingness to pay for natural food: Evidence from an artefactual field experiment
Predicting the gap between willingness to accept and willingness to pay
Willingness-to-pay and willingness-to-accept for state contingent claims
To switch or not to switch? Understanding German consumers' willingness to pay for green electricity tariff attributes
Communicating supply chain transparency to consumers : the impact of supply chain information provision on consumers' preference and willingness to pay