Artikel
Consumers' willingness to pay for natural food: Evidence from an artefactual field experiment
Among foods with credence attributes, food with "natural" components have received in the last years particular attention by consumers. This study applies the BDM incentive compatible mechanism to explore young (18-35 years old) consumers' interest and willingness to pay for chewing gums having the natural attribute. Our analysis shows that over 68% of consumers are interested in the natural attribute and are willing to pay a price premium. We also find that consumers' higher age and interest in the environment have significant impacts on consumers' preferences for the natural attribute.
- Language
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Englisch
- Bibliographic citation
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Journal: Agricultural and Food Economics ; ISSN: 2193-7532 ; Volume: 6 ; Year: 2018 ; Issue: 1 ; Pages: 1-10 ; Heidelberg: Springer
- Classification
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Wirtschaft
- Subject
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Credence attributes
Chewing gum
BDM
Willingness to pay
Information effect
- Event
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Geistige Schöpfung
- (who)
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Migliore, Giuseppina
Borrello, Massimiliano
Lombardi, Alessia
Schifani, Giorgio
- Event
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Veröffentlichung
- (who)
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Springer
- (where)
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Heidelberg
- (when)
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2018
- DOI
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doi:10.1186/s40100-018-0117-1
- Handle
- Last update
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10.03.2025, 11:44 AM CET
Data provider
This object is provided by:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Artikel
Associated
- Migliore, Giuseppina
- Borrello, Massimiliano
- Lombardi, Alessia
- Schifani, Giorgio
- Springer
Time of origin
- 2018
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