Konferenzbeitrag
High correlation between net promoter score and the development of consumers' willingness to pay (Empirical evidence from European mobile markets)
This paper shows that the correlation between the Net Promoter Score and consumers' Willingness To Pay in five European mobile markets is very strong. The Net Promoter Score is provided by a survey and the Willingness To Pay is calculated using the Spokes Model which is an economic model based on horizontal differentiation among firms. The model input data (firms' revenues, number of subscribers and profits) are provided by Merill Lynch, Bank of America. The well-known correlation between Net Promoter Score and Revenues is weaker and arises from the previous correlation. The same is true of the correlation between Net Promoter Score and Profits.
- Language
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Englisch
- Bibliographic citation
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Series: 22nd European Regional Conference of the International Telecommunications Society (ITS): "Innovative ICT Applications - Emerging Regulatory, Economic and Policy Issues", Budapest, Hungary, 18th-21st September, 2011
- Classification
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Wirtschaft
Consumer Economics: Theory
Market Structure, Pricing, and Design: Oligopoly and Other Forms of Market Imperfection
Oligopoly and Other Imperfect Markets
Telecommunications
Marketing
- Subject
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Net Promoter Score
recommend intention
customer satisfaction
consumer's Willingness to Pay
- Event
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Geistige Schöpfung
- (who)
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Jeanjean, François
- Event
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Veröffentlichung
- (who)
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International Telecommunications Society (ITS)
- (where)
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Calgary
- (when)
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2011
- Handle
- Last update
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10.03.2025, 11:43 AM CET
Data provider
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Object type
- Konferenzbeitrag
Associated
- Jeanjean, François
- International Telecommunications Society (ITS)
Time of origin
- 2011
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