Artikel
Subsidizing unit donations: matches, rebates, and discounts compared
An influential result in the literature on charitable giving is that matching subsidies dominate rebate subsidies in raising funds. We investigate whether this result extends to "unit donation" schemes, a popular alternative form of soliciting donations. There, the donors' choices are over the number of units of a charitable good to fund at a given unit price, rather than the amount of money to give. Comparing matches and rebates as well as simple discounts on the unit price, we find no evidence of dominance in our online experiment: the three subsidy types are equally effective overall. At a more disaggregated level, rebates lead to a higher likelihood of giving, while matching and discount subsidies lead to larger donations by donors. This suggests that charities using a unit donation scheme enjoy additional degrees of freedom in choosing a subsidy type. Rebates merit additional consideration if the primary goal is to attract donors.
- Sprache
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Englisch
- Erschienen in
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Journal: Experimental Economics ; ISSN: 1573-6938 ; Volume: 25 ; Year: 2021 ; Issue: 2 ; Pages: 734-758 ; New York, NY: Springer US
- Klassifikation
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Wirtschaft
Field Experiments
Consumer Economics: Empirical Analysis
Altruism; Philanthropy; Intergenerational Transfers
Personal Income and Other Nonbusiness Taxes and Subsidies; includes inheritance and gift taxes
Public Goods
Nonprofit Institutions; NGOs; Social Entrepreneurship
- Thema
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Charitable giving
Unit donation
Subsidies
Online field experiment
Framing
- Ereignis
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Geistige Schöpfung
- (wer)
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Diederich, Johannes
Eckel, Catherine C.
Epperson, Raphael
Goeschl, Timo
Grossman, Philip J.
- Ereignis
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Veröffentlichung
- (wer)
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Springer US
- (wo)
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New York, NY
- (wann)
-
2021
- DOI
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doi:10.1007/s10683-021-09732-9
- Letzte Aktualisierung
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10.03.2025, 11:42 MEZ
Datenpartner
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Objekttyp
- Artikel
Beteiligte
- Diederich, Johannes
- Eckel, Catherine C.
- Epperson, Raphael
- Goeschl, Timo
- Grossman, Philip J.
- Springer US
Entstanden
- 2021
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