Postvisit Destination Loyalty Judgments: Developing and Testing a Comprehensive Congruity Model

Journal article | Zeitschriftenartikel

Previous research has established the effect of self-congruity on both pre- and postvisit constructs, but its predictive power has appeared minimal. Departing from both classical and contemporary approaches to human needs and values, this study proposes a comprehensive model explaining more variance in postvisit destination loyalty judgments. The model comprises six explanatory variables, in addition to self-congruity: functional, hedonic, leisure, economic, safety, and m oral congruity. Based on a large-scale web survey among tourists (N = 973), the results provide good support for the proposed model (64% explained variance). Each of the seven congruity components exerts a significant influence on postvisit loyalty, but their relative contributions differ considerably. Other than self-congruity, functional, hedonic, leisure, and safety congruity exert the greatest influence on postvisit loyalty judgments; in contrast, economic and moral congruity have lesser influences. The authors discuss the results in light of their theoretical and practical implications for destination marketing. (author's abstract)

Object Details

• ISSN: 1356-7667
• Extent: Seite(n): 496-508
• Language: Englisch
• Notes: Status: Veröffentlichungsversion; begutachtet (peer reviewed)

References and Relationships

• Bibliographic citation: Journal of Travel Research, 50(5)

Classification and Topics

• Subject: Wirtschaft ; Sozialwissenschaften, Soziologie ; Freizeitforschung, Freizeitsoziologie ; Marketing ; Erwartung ; Selbstbild ; Tourist ; Urlaub ; Bewertung ; Urlaubsort ; Motivation ; Tourismus ; Identität ; Konsumverhalten ; Selbsteinschätzung ; Kongruenztheorie ; Modellentwicklung

Contributors, Places and Time

• Event: Geistige Schöpfung
• (who): Bosnjak, Michael ; Sirgy, Joseph M. ; Hellriegel, Sarah ; Maurer, Oswin
• Event: Veröffentlichung
• (where): Deutschland
• (when): 2011

Further information

• DOI: https://doi.org/10.1177/0047287510379159
• URN: urn:nbn:de:0168-ssoar-450460
• Rights: GESIS - Leibniz-Institut für Sozialwissenschaften. Bibliothek Köln
• Last update: 21.06.2024, 4:26 PM CEST