Every storm will pass: Examining expat's host country-destination image, cultural intelligence and renewed destination loyalty in COVID-19 tourism

Artikel

The massive cultural transformation in the pandemic-paused tourism industry has revamped loyalty towards destinations, thus prompting scholarly attention towards global expats who were rarely considered in tourism research. Drawing on data from 266 expats in South Korea, the study examined the effects of country image (CYI), destination image (DNI), and expat's cultural intelligence (ECLI) on expat's renewed destination loyalty (EDLY) in COVID-19 tourism. Using partial least squares structural modeling (PLS-SEM), we show that expat's cultural intelligence has a significant influence on destination image and expat's destination loyalty. Moreover, the study provides new empirical evidence that destination image mediates country image and expat's destination loyalty in the COVID-19 tourism. The study findings underpin policy interventions to rescue tourism destinations under COVID-19 crisis, as well as restore loyalty towards destinations in the post-COVID-19 global tourism.

Angaben zum Objekt

• Sprache: Englisch

Verweise und Beziehungen

• Erschienen in: Journal: Cogent Business & Management ; ISSN: 2331-1975 ; Volume: 8 ; Year: 2021 ; Issue: 1 ; Pages: 1-18 ; Abingdon: Taylor & Francis

Klassifikation und Themen

• Klassifikation: Management
• Thema: Country image ; destination image ; cultural intelligence ; destination loyalty ; global expats and COVID-19 tourism

Beteiligte, Orts- und Zeitangaben

• Ereignis: Geistige Schöpfung
• (wer): Zaman, Umer ; Aktan, Murat ; Qureshi, Madeeha Gohar ; Bayrakdaroglu, Funda ; Nawaz, Shahid
• Ereignis: Veröffentlichung
• (wer): Taylor & Francis
• (wo): Abingdon
• (wann): 2021

Weitere Informationen

• DOI: doi:10.1080/23311975.2021.1969631
• Handle: http://hdl.handle.net/10419/245123
• Letzte Aktualisierung: 10.03.2025, 11:45 MEZ