Artikel
The influence of destination experience on destination loyalty in an emerging economy
Destination loyalty has gained prominence because of the growing competition among tourist destinations. This study aims to test the influence of destination experiences (experience authenticity and experience quality) on destination loyalty. Further, tourist engagement was tested as a mediator between destination experiences and loyalty. Survey data were collected onsite from 600 random tourists visiting the Swat and Chitral districts of Khyber-Pakhtunkhwa province in Pakistan and analyzed through structural equation modeling techniques using Smart PLS 3.9 software. Experience authenticity is the stronger antecedent of destination loyalty. Furthermore, the relationship between destination experience component and destination loyalty is mediated by tourist engagement. This study differentiates between extraordinary and ordinary destination experiences, represented by experience authenticity and experience quality. A theoretical network was validated, connecting destination experience, tourist engagement and destination loyalty. Destination management organizations can use this model to coordinate the efforts of attractions, service providers and tourists to co-create optimal destination experience.
- Sprache
-
Englisch
- Erschienen in
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Journal: Pakistan Journal of Commerce and Social Sciences (PJCSS) ; ISSN: 2309-8619 ; Volume: 16 ; Year: 2022 ; Issue: 4 ; Pages: 552-575
- Klassifikation
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Wirtschaft
- Thema
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tourist engagement
experience authenticity
experience quality
interactionquality
physical environment quality
destination loyalty
Pakistan
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Din, Taskeen ud
Attiq, Saman
Moon, Moin Ahmed
- Ereignis
-
Veröffentlichung
- (wer)
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Johar Education Society, Pakistan (JESPK)
- (wo)
-
Lahore
- (wann)
-
2022
- Handle
- Letzte Aktualisierung
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10.03.2025, 11:43 MEZ
Datenpartner
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Objekttyp
- Artikel
Beteiligte
- Din, Taskeen ud
- Attiq, Saman
- Moon, Moin Ahmed
- Johar Education Society, Pakistan (JESPK)
Entstanden
- 2022