Postvisit Destination Loyalty Judgments: Developing and Testing a Comprehensive Congruity Model
Abstract: Previous research has established the effect of self-congruity on both pre- and postvisit constructs, but its predictive power has appeared minimal. Departing from both classical and contemporary approaches to human needs and values, this study proposes a comprehensive model explaining more variance in postvisit destination loyalty judgments. The model comprises six explanatory variables, in addition to self-congruity: functional, hedonic, leisure, economic, safety, and m oral congruity. Based on a large-scale web survey among tourists (N = 973), the results provide good support for the proposed model (64% explained variance). Each of the seven congruity components exerts a significant influence on postvisit loyalty, but their relative contributions differ considerably. Other than self-congruity, functional, hedonic, leisure, and safety congruity exert the greatest influence on postvisit loyalty judgments; in contrast, economic and moral congruity have lesser influences. The author
- Standort
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Deutsche Nationalbibliothek Frankfurt am Main
- Umfang
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Online-Ressource
- Sprache
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Englisch
- Anmerkungen
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Veröffentlichungsversion
begutachtet (peer reviewed)
In: Journal of Travel Research ; 50 (2011) 5 ; 496-508
- Klassifikation
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Wirtschaft
- Ereignis
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Veröffentlichung
- (wo)
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Mannheim
- (wann)
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2011
- Urheber
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Bosnjak, Michael
Sirgy, Joseph M.
Hellriegel, Sarah
Maurer, Oswin
- DOI
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10.1177/0047287510379159
- URN
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urn:nbn:de:0168-ssoar-450460
- Rechteinformation
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Open Access unbekannt; Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Letzte Aktualisierung
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25.03.2025, 13:42 MEZ
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Beteiligte
- Bosnjak, Michael
- Sirgy, Joseph M.
- Hellriegel, Sarah
- Maurer, Oswin
Entstanden
- 2011
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