Journal article | Zeitschriftenartikel
Postvisit Destination Loyalty Judgments: Developing and Testing a Comprehensive Congruity Model
Previous research has established the effect of self-congruity on both pre- and postvisit constructs, but its predictive power has appeared minimal. Departing from both classical and contemporary approaches to human needs and values, this study proposes a comprehensive model explaining more variance in postvisit destination loyalty judgments. The model comprises six explanatory variables, in addition to self-congruity: functional, hedonic, leisure, economic, safety, and m oral congruity. Based on a large-scale web survey among tourists (N = 973), the results provide good support for the proposed model (64% explained variance). Each of the seven congruity components exerts a significant influence on postvisit loyalty, but their relative contributions differ considerably. Other than self-congruity, functional, hedonic, leisure, and safety congruity exert the greatest influence on postvisit loyalty judgments; in contrast, economic and moral congruity have lesser influences. The authors discuss the results in light of their theoretical and practical implications for destination marketing. (author's abstract)
- ISSN
-
1356-7667
- Umfang
-
Seite(n): 496-508
- Sprache
-
Englisch
- Anmerkungen
-
Status: Veröffentlichungsversion; begutachtet (peer reviewed)
- Erschienen in
-
Journal of Travel Research, 50(5)
- Thema
-
Wirtschaft
Sozialwissenschaften, Soziologie
Freizeitforschung, Freizeitsoziologie
Marketing
Erwartung
Selbstbild
Tourist
Urlaub
Bewertung
Urlaubsort
Motivation
Tourismus
Identität
Konsumverhalten
Selbsteinschätzung
Kongruenztheorie
Modellentwicklung
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Bosnjak, Michael
Sirgy, Joseph M.
Hellriegel, Sarah
Maurer, Oswin
- Ereignis
-
Veröffentlichung
- (wo)
-
Deutschland
- (wann)
-
2011
- DOI
- URN
-
urn:nbn:de:0168-ssoar-450460
- Rechteinformation
-
GESIS - Leibniz-Institut für Sozialwissenschaften. Bibliothek Köln
- Letzte Aktualisierung
-
21.06.2024, 16:26 MESZ
Datenpartner
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Objekttyp
- Zeitschriftenartikel
Beteiligte
- Bosnjak, Michael
- Sirgy, Joseph M.
- Hellriegel, Sarah
- Maurer, Oswin
Entstanden
- 2011
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