A de-biased direct question approach to measuring consumers' willingness to pay
- Location
-
Deutsche Nationalbibliothek Frankfurt am Main
- Extent
-
Online-Ressource
- Language
-
Englisch
- Bibliographic citation
-
In: International journal of research in marketing, 38.2021, 1, S. 70-84
- Event
-
Veröffentlichung
- (where)
-
Frankfurt am Main
- (who)
-
Universitätsbibliothek Johann Christian Senckenberg
- (when)
-
2020
- DOI
-
10.1016/j.ijresmar.2020.04.006
- URN
-
urn:nbn:de:hebis:30:3-780461
- Rights
-
Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Last update
-
25.03.2025, 1:47 PM CET
Data provider
This object is provided by:
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Associated
- Hofstetter, Reto
- Miller, Klaus Matthias
- Krohmer, Harley
- Zhang, Z. John
- Universitätsbibliothek Johann Christian Senckenberg
Time of origin
- 2020
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