Hochschulschrift
Brand personalities and consumer-brand relationships as elements of successful brand management
- Standort
-
Deutsche Nationalbibliothek Frankfurt am Main
- ISBN
-
9783863090005
- Maße
-
21 cm
- Umfang
-
190 S.
- Sprache
-
Englisch
- Anmerkungen
-
graph. Darst.
Zusätzliches Online-Angebot unter urn:nbn:de:bvb:473-opus-3085
Zugl.: Bamberg, Univ., Diss., 2011
- Erschienen in
-
Schriften aus der Fakultät Sozial- und Wirtschaftswissenschaften der Otto-Friedrich-Universität / Otto-Friedrich-Universität Bamberg ; Bd. 3
- Schlagwort
-
Markenimage
Verbraucherverhalten
Marke; Markenartikel; Markenpolitik; Markentreue; Kundenbindung; Online-Publikation
- Ereignis
-
Veröffentlichung
- (wo)
-
Bamberg
- (wer)
-
Univ. of Bamberg Press
- (wann)
-
2011
- Urheber
- Inhaltsverzeichnis
- Rechteinformation
-
Bei diesem Objekt liegt nur das Inhaltsverzeichnis digital vor. Der Zugriff darauf ist unbeschränkt möglich.
- Letzte Aktualisierung
-
11.03.2025, 12:28 MEZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
Deutsche Nationalbibliothek. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Deutsche Nationalbibliothek. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Hochschulschrift
Beteiligte
- Güse, Katharina S.
- Univ. of Bamberg Press
Entstanden
- 2011
Ähnliche Objekte (12)
Brand personalities and consumer-brand relationships as elements of successful brand management
Investigating consumer-brand relationships
Investigating consumer-brand relationships
Towards Perpetual Brand-Consumer Relationships
Strengthening Consumer Brand Relationships through Consumer Engagement: Online Brand Communities in Landscape of Social Media
Augmented reality marketing and consumer-brand relationships : How closeness drives brand love
Augmented reality marketing and consumer‒brand relationships: How closeness drives brand love
The effect of vertical brand extensions on consumer-brand relationships in South Africa
Consumer-brand relationships : Konzeption, Messung und Konsequenzen emotionaler Markenbindung
Brand risk matters : fake news, negative brand knowledge, human brands, brand cannibalization, socio-economic risks, brand dilution, at-risk brand relationships, brand performance volatility
Do instagram fan pages develop consumer-brand relationships? Evidence from the telecommunications industry
Consumer-brand interactions in social media
Brand personalities and consumer-brand relationships as elements of successful brand management
Investigating consumer-brand relationships
Investigating consumer-brand relationships
Towards Perpetual Brand-Consumer Relationships
Strengthening Consumer Brand Relationships through Consumer Engagement: Online Brand Communities in Landscape of Social Media
Augmented reality marketing and consumer-brand relationships : How closeness drives brand love
Augmented reality marketing and consumer‒brand relationships: How closeness drives brand love
The effect of vertical brand extensions on consumer-brand relationships in South Africa
Consumer-brand relationships : Konzeption, Messung und Konsequenzen emotionaler Markenbindung
Brand risk matters : fake news, negative brand knowledge, human brands, brand cannibalization, socio-economic risks, brand dilution, at-risk brand relationships, brand performance volatility
Do instagram fan pages develop consumer-brand relationships? Evidence from the telecommunications industry
Consumer-brand interactions in social media
Brand personalities and consumer-brand relationships as elements of successful brand management
Investigating consumer-brand relationships
Investigating consumer-brand relationships
Towards Perpetual Brand-Consumer Relationships
Strengthening Consumer Brand Relationships through Consumer Engagement: Online Brand Communities in Landscape of Social Media
Augmented reality marketing and consumer-brand relationships : How closeness drives brand love
Augmented reality marketing and consumer‒brand relationships: How closeness drives brand love
The effect of vertical brand extensions on consumer-brand relationships in South Africa
Consumer-brand relationships : Konzeption, Messung und Konsequenzen emotionaler Markenbindung
Brand risk matters : fake news, negative brand knowledge, human brands, brand cannibalization, socio-economic risks, brand dilution, at-risk brand relationships, brand performance volatility
Do instagram fan pages develop consumer-brand relationships? Evidence from the telecommunications industry