Persuasion Effects in Electoral Campaigns – A Comparative Analysis of Household Panel Data
This study looks at the campaign effects of national elections, using household panel surveys from Germany, Great Britain and Switzerland. As household panels collect the party preferences of the same individuals on an annual basis, we are able to study individual dynamics over the electoral cycle. This makes it easier to distinguish between activation and persuasion effects than studying electoral panels conducted during campaigns. Using random effects models, we find strong evidence for the activation and persuasion effects of campaigns. Furthermore, we find that citizens with a high level of political awareness are least likely to be (de) activated and persuaded, but that, only in Great Britain, political awareness interacts significantly with the electoral cycle.
- Location
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Deutsche Nationalbibliothek Frankfurt am Main
- Extent
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Online-Ressource
- Language
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Englisch
- Bibliographic citation
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Persuasion Effects in Electoral Campaigns – A Comparative Analysis of Household Panel Data ; volume:131 ; number:2 ; year:2011 ; pages:409-418
Schmollers Jahrbuch ; 131, Heft 2 (2011), 409-418
- Creator
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Kuhn, Ursina
- DOI
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10.3790/schm.131.2.409
- URN
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urn:nbn:de:101:1-2023013010135559245069
- Rights
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Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Last update
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15.08.2025, 7:21 AM CEST
Data provider
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Associated
- Kuhn, Ursina
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