Social Media in Morocco: From Grassroots Activism to Electoral Campaigns

Abstract: The Moroccan elections of September 2021 were unusual for various reasons. As electoral campaigning took place under pandemic circumstances, social media played a role previously unseen and contributed significantly to the unexpected victory of the National Rally of Independents (RNI), a liberal party, against the Justice and Development Party (PJD), an Islamist party. The use of social media for campaigning purposes is not a completely new phenomenon in Morocco, given its prominent use by numerous social movements in the past. However, social media became a game-changer during the last elections. Considering the COVID-19 measures imposed, political parties shifted much of their campaigning online. Today, online spaces are no longer exclusively used by grassroots activists but have become increasingly popular among Moroccan political parties. While political parties converged in resorting to online spaces to compensate for the restrictions on offline campaigns, they diverged in the

Angaben zum Objekt

• Standort: Deutsche Nationalbibliothek Frankfurt am Main
• Umfang: Online-Ressource, 10 S.
• Sprache: Englisch
• Anmerkungen: Veröffentlichungsversion ; begutachtet

Verweise und Beziehungen

• Erschienen in: GIGA Focus Nahost ; Bd. 4

Klassifikation und Themen

• Klassifikation: Politik

Beteiligte, Orts- und Zeitangaben

• Ereignis: Veröffentlichung
• (wo): Mannheim
• (wer): SSOAR, GESIS – Leibniz-Institut für Sozialwissenschaften e.V.
• (wann): 2022
• Urheber: Douhan, Hayat ; Landucci, Eleonora ; Richter, Lena
• Beteiligte Personen und Organisationen: German Institute for Global and Area Studies (GIGA) - Leibniz-Institut für Globale und Regionale Studien, Institut für Nahost-Studien

Weitere Informationen

• DOI: 10.57671/gfme-22042
• URN: urn:nbn:de:0168-ssoar-81590-4
• Rechteinformation: Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
• Letzte Aktualisierung: 14.08.2025, 11:04 MESZ