Arbeitspapier
Umbrella Branding as a Signal of New Product Quality: An Example of Reputational Economies of Scope
- Language
-
Englisch
- Bibliographic citation
-
Series: Discussion Paper ; No. 715
- Classification
-
Wirtschaft
- Event
-
Geistige Schöpfung
- (who)
-
Wemerfelt, Birger
- Event
-
Veröffentlichung
- (who)
-
Northwestern University, Kellogg School of Management, Center for Mathematical Studies in Economics and Management Science
- (where)
-
Evanston, IL
- (when)
-
1986
- Handle
- Last update
-
10.03.2025, 11:44 AM CET
Data provider
This object is provided by:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Arbeitspapier
Associated
- Wemerfelt, Birger
- Northwestern University, Kellogg School of Management, Center for Mathematical Studies in Economics and Management Science
Time of origin
- 1986
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