The evolution of destination branding: A review of branding literature in tourism

Abstract: Tourism is a promise and destinations communicate the credibility of that promise by means of destination brands. Branding has become a key tool for tourism destinations to make explicit the complexity of experiences to be expected by tourists visiting a destination. This paper provides a comprehensive literature review of various issues associated with tourism destination branding. It brings together a wide range of debates in the generic marketing literature, places them alongside the nuances of tourism, and thereby identifies unique challenges of branding in tourism destination contexts. Finally, a case study of USP based national tourism branding campaigns in the Caribbean is presented

Object Details

• Location: Deutsche Nationalbibliothek Frankfurt am Main
• Extent: Online-Ressource
• Language: Englisch
• Notes: Veröffentlichungsversion ; begutachtet (peer reviewed) ; In: Journal of Tourism, Heritage & Services Marketing ; 3 (2017) 1 ; 9-17

Contributors, Places and Time

• Event: Veröffentlichung
• (where): Mannheim
• (who): SSOAR - Social Science Open Access Repository
• (when): 2017
• Creator: Almeyda-Ibáñez, Marta ; George, Babu P.

Further information

• DOI: 10.5281/zenodo.401370
• URN: urn:nbn:de:0168-ssoar-67084-7
• Rights: Open Access; Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
• Last update: 25.03.2025, 1:53 PM CET