Monografie
Shopper behavior at the point of purchase : drivers of in-store decision-making and determinants of post-decision satisfaction in a high-involvement product choice
- Sprache
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Englisch
- Umfang
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XV, 120 Seiten
- ISBN
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978-3-631-67494-9
- Identifier
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1096349426
- Reihe
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Schriften zu Marketing und Handel; Band 18
Thema
Verbraucherverhalten ; Point of sale ; Entscheidungsfindung ; Hochschulschrift; Aufsatzsammlung
Beteiligte Personen und Organisationen
- Inhaltsverzeichnis
- Rechteinformation
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Der Zugriff auf Teile des Objekts ist unbeschränkt möglich.
- Letzte Aktualisierung
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15.04.2024, 08:45 MESZ
Objekttyp
- Monografie
Beteiligte
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