Hochschulschrift
The power of co-creation : managing customer co-creation of technology-based services
- Location
-
Deutsche Nationalbibliothek Frankfurt am Main
- ISBN
-
9783830064428
383006442X
- Dimensions
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21 cm, 216 g
- Extent
-
XIX, 142 S.
- Language
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Englisch
- Notes
-
graph. Darst.
Zugl.: Wiesbaden, EBS Univ. für Wirtschaft und Recht (i. Gr.), Diss., 2012
- Bibliographic citation
-
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis ; Bd. 345
- Keyword
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Produktentwicklung
Kundenorientierung
Interaktionssystem
Kundenmanagement
Verbraucherzufriedenheit
- Table of contents
- Rights
-
Bei diesem Objekt liegt nur das Inhaltsverzeichnis digital vor. Der Zugriff darauf ist unbeschränkt möglich.
- Last update
-
11.03.2025, 12:32 PM CET
Data provider
This object is provided by:
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Object type
- Hochschulschrift
Associated
- Handrich, Matthias
- Kovač
Time of origin
- 2012
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Co-Creation bei komplexen Consumer Products
Unleashing the power of customer co-creation : an empirical analysis of co-creation development, aesthetic product design and consumer feedback
Kultur in Interaktion : Co-Creation im Kultursektor
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