Artikel

Customer's operant resources effects on co-creation activities

This study analyses the influence of client operant resources, in the form of self-efficacy, bridging social capital and customer expertise, on co-creation activities with companies and the customer resulting perceived benefits. A quantitative study, based on a sample of 362 consumers was carried out to test a model that sets out the relationships among the variables in analysis. The results demonstrate not only how operant resources do effectively contribute towards explaining a certain percentage of the variation in customer co-creation activities, but also how this resources influence gets boosted by the efforts companies make to educate their customers. The results also show that co-creation with the firm enhances customer perceived benefits.

Sprache
Englisch

Erschienen in
Journal: Journal of Innovation & Knowledge (JIK) ; ISSN: 2444-569X ; Volume: 1 ; Year: 2016 ; Issue: 2 ; Pages: 69-80 ; Amsterdam: Elsevier

Klassifikation
Management
Marketing
Thema
Co-creation
Operant resources
Perceived benefits

Ereignis
Geistige Schöpfung
(wer)
Alves, Helena
Ferreira, João J. M.
Fernandes, Cristina Isabel
Ereignis
Veröffentlichung
(wer)
Elsevier
(wo)
Amsterdam
(wann)
2016

DOI
doi:10.1016/j.jik.2016.03.001
Handle
Letzte Aktualisierung
10.03.2025, 11:45 MEZ

Datenpartner

Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.

Objekttyp

  • Artikel

Beteiligte

  • Alves, Helena
  • Ferreira, João J. M.
  • Fernandes, Cristina Isabel
  • Elsevier

Entstanden

  • 2016

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