Artikel
Customer's operant resources effects on co-creation activities
This study analyses the influence of client operant resources, in the form of self-efficacy, bridging social capital and customer expertise, on co-creation activities with companies and the customer resulting perceived benefits. A quantitative study, based on a sample of 362 consumers was carried out to test a model that sets out the relationships among the variables in analysis. The results demonstrate not only how operant resources do effectively contribute towards explaining a certain percentage of the variation in customer co-creation activities, but also how this resources influence gets boosted by the efforts companies make to educate their customers. The results also show that co-creation with the firm enhances customer perceived benefits.
- Sprache
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Englisch
- Erschienen in
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Journal: Journal of Innovation & Knowledge (JIK) ; ISSN: 2444-569X ; Volume: 1 ; Year: 2016 ; Issue: 2 ; Pages: 69-80 ; Amsterdam: Elsevier
- Klassifikation
-
Management
Marketing
- Thema
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Co-creation
Operant resources
Perceived benefits
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Alves, Helena
Ferreira, João J. M.
Fernandes, Cristina Isabel
- Ereignis
-
Veröffentlichung
- (wer)
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Elsevier
- (wo)
-
Amsterdam
- (wann)
-
2016
- DOI
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doi:10.1016/j.jik.2016.03.001
- Handle
- Letzte Aktualisierung
-
10.03.2025, 11:45 MEZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Artikel
Beteiligte
- Alves, Helena
- Ferreira, João J. M.
- Fernandes, Cristina Isabel
- Elsevier
Entstanden
- 2016
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