Enhancing customer value co-creation and stickiness in social commerce: integrating PLS-SEM and NCA for deeper insights into customer-to-customer dynamics
- Location
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Deutsche Nationalbibliothek Frankfurt am Main
- Extent
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1 Online-Ressource.
- Language
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Englisch
- Bibliographic citation
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Enhancing customer value co-creation and stickiness in social commerce: integrating PLS-SEM and NCA for deeper insights into customer-to-customer dynamics ; volume:11 ; number:1 ; day:3 ; month:1 ; year:2024 ; pages:1-15 ; date:12.2024
Humanities and Social Sciences Communications ; 11, Heft 1 (3.1.2024), 1-15, 12.2024
- Creator
- Contributor
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SpringerLink (Online service)
- DOI
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10.1057/s41599-023-02586-x
- URN
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urn:nbn:de:101:1-2024040212212113800753
- Rights
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Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Last update
- 14.08.2025, 11:02 AM CEST
Data provider
This object is provided by:
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Associated
- Zhou, Ying
- Kumar, Sameer
- Furuoka, Fumitaka
- SpringerLink (Online service)
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Customer Value
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Customer costing
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