Artikel
A marketing view of the customer value: Customer lifetime value and customer equity
Throughout this research the customer valuation trend in marketing is going to be reviewed, emphasizing Customer Lifetime Value and Customer Equity measures. The main theoretical contributions in the development and evolution of the Customer Lifetime Value concept are analysed. Customer Lifetime Value is also differentiated from Customer Equity and Customer Profitability analysis to estimate customer value in terms of firm profitability. Customer Lifetime Value and Customer Equity concepts are formally defined. Additionally, a classification of a set of published researches into Customer Lifetime Value and/or Customer Equity is developed. This classification has been posited according to several criteria that serves as a guide to key requirements for developing these types of models. Finally,several conclusions, suggestions and future research streams are highlighted.
- Language
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Englisch
- Bibliographic citation
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Journal: South African Journal of Business Management ; ISSN: 2078-5976 ; Volume: 44 ; Year: 2013 ; Issue: 4 ; Pages: 47-64 ; Cape Town: African Online Scientific Information Systems (AOSIS)
- Classification
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Management
- Event
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Geistige Schöpfung
- (who)
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Estrella-Ramón, A. M.
Sánchez-Pérez, M.
Swinnen, G.
VanHoof, K.
- Event
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Veröffentlichung
- (who)
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African Online Scientific Information Systems (AOSIS)
- (where)
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Cape Town
- (when)
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2013
- DOI
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doi:10.4102/sajbm.v44i4.168
- Handle
- Last update
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10.03.2025, 11:42 AM CET
Data provider
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Artikel
Associated
- Estrella-Ramón, A. M.
- Sánchez-Pérez, M.
- Swinnen, G.
- VanHoof, K.
- African Online Scientific Information Systems (AOSIS)
Time of origin
- 2013
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Customer Value
Customer value managment
Customer lifetime value : vom Marktanteil zur Kundenwert-Optimierung
Customer-based corporate valuation: integrating the concepts of customer equity and shareholder value
Customer-based corporate valuation: integrating the concepts of customer equity and shareholder value
Contributions to managing customer data - no shareholder value without customer value
Customer-value, Teil 1
Customer-value, Teil 2
Customer Value bei Finanzdienstleistungen: Werttreiber entlang der Customer Journey
Customer equity reporting
Value creation in business-to-customer and customer-to-customer relationships : three empirical studies