Artikel
Linking corporate social responsibility with reputation and brand of the firm
There are no agreements among scientists in terms of relationships between Corporate Social Responsibility (CSR), Corporate Identity and Corporate Image (CI), Corporate Reputation (CR), and Corporate Brand (CB), and their mutual impacts as well the definition of these constructs cause a lot of scientific debates among scholars. The paper analyses the relationship between CSR, Corporate Image, Corporate Reputation and Corporate Brand and their outcomes linked to the financial and other benefits of the firm and society. The main studies that are dealing with this subject were analysed, and the theoretical model that is linking these constructs was developed. The proposed model can be used for carrying empirical studies in specific industries and branches of the economy in order to assess the main measures to increase Corporate Reputation and maximise its outcomes.
- Sprache
-
Englisch
- Erschienen in
-
Journal: Amfiteatru Economic Journal ; ISSN: 2247-9104 ; Volume: 21 ; Year: 2019 ; Issue: 51 ; Pages: 442-460
- Klassifikation
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Wirtschaft
Sustainable Development
Hydrocarbon Resources
Valuation of Environmental Effects
- Thema
-
corporate reputation
corporate brand
corporate image
corporate social responsibility
- Ereignis
-
Geistige Schöpfung
- (wer)
-
He, Yifan
Lin, Wenfang
Streimikis, Justas
- Ereignis
-
Veröffentlichung
- (wer)
-
The Bucharest University of Economic Studies
- (wo)
-
Bucharest
- (wann)
-
2019
- DOI
-
doi:10.24818/EA/2019/51/442
- Handle
- Letzte Aktualisierung
-
10.03.2025, 11:43 MEZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Artikel
Beteiligte
- He, Yifan
- Lin, Wenfang
- Streimikis, Justas
- The Bucharest University of Economic Studies
Entstanden
- 2019
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