Artikel

Linking Corporate Social Responsibility (CSR) and organizational performance: The moderating effect of corporate reputation

The study empirically investigates the relationship between corporate social responsibility (CSR) andorganizational performance from the perspective of European multinational firms. Further, the studyexamines the effectiveness of corporate reputation as a moderator on CSR-organizational performancelinkages. Final data comprised 340 responses collected from senior executives/managers working in Euro-pean multinational firms. A two-stage approach was used to analyze the association: stage 1 involvedtheoretical model construction using the strategic paradigm of literature; in stage 2, hierarchical regres-sion analysis was performed to examine the relevant relationships. Results have shown that CSR, whenexercised towards external stakeholders, influences organizational performance. Moreover, this influ-ence has been found to vary between well-established, reputable firms and business firms with weakerreputations.

Language
Englisch

Bibliographic citation
Journal: European Research on Management and Business Economics (ERMBE) ; ISSN: 2444-8834 ; Volume: 27 ; Year: 2021 ; Issue: 1 ; Pages: 1-10

Classification
Management
Firm Performance: Size, Diversification, and Scope
Corporate Culture; Diversity; Social Responsibility
Subject
Corporate Social Responsibility
Organizational Performance
Corporate Reputation

Event
Geistige Schöpfung
(who)
Singh, Kuldeep
Misra, Madhvendra
Event
Veröffentlichung
(who)
Elsevier
(where)
Amsterdam
(when)
2021

DOI
doi:10.1016/j.iedeen.2020.100139
Last update
10.03.2025, 11:42 AM CET

Data provider

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Object type

  • Artikel

Associated

  • Singh, Kuldeep
  • Misra, Madhvendra
  • Elsevier

Time of origin

  • 2021

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