Artikel

The inter linkage of corporate reputation between corporate social responsibility and financial performance

Many researchers confirm that corporate social responsibility (CSR) has a direct and indirect influence on financial performance. This study examines the mediating effect of corporate reputation between the relationship of corporate social responsibility and financial performance in Pakistan's banking sector. Structural equation modeling has been applied to explore this relationship and the primary data are collected using developed scale. The findings are based on 405 responses from bank employees and the results show that corporate social responsibility significantly influencing financial performance and this relation is partially mediated by customer satisfaction, corporate reputation, and competitive advantage. These results also suggest an increment in CSR activities that enhance financial performance by indirectly targeting the aforementioned intangible assets.

Sprache
Englisch

Erschienen in
Journal: Pakistan Journal of Commerce and Social Sciences (PJCSS) ; ISSN: 2309-8619 ; Volume: 11 ; Year: 2017 ; Issue: 3 ; Pages: 898-910 ; Lahore: Johar Education Society, Pakistan (JESPK)

Klassifikation
Wirtschaft
Thema
corporate social responsibility (CSR)
financial performance
customer satisfaction
corporate reputation
competitive advantage

Ereignis
Geistige Schöpfung
(wer)
Sindhu, Muzammal Ilyas
Arif, Muhammad
Ereignis
Veröffentlichung
(wer)
Johar Education Society, Pakistan (JESPK)
(wo)
Lahore
(wann)
2017

Handle
Letzte Aktualisierung
10.03.2025, 11:44 MEZ

Datenpartner

Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.

Objekttyp

  • Artikel

Beteiligte

  • Sindhu, Muzammal Ilyas
  • Arif, Muhammad
  • Johar Education Society, Pakistan (JESPK)

Entstanden

  • 2017

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