Artikel
The inter linkage of corporate reputation between corporate social responsibility and financial performance
Many researchers confirm that corporate social responsibility (CSR) has a direct and indirect influence on financial performance. This study examines the mediating effect of corporate reputation between the relationship of corporate social responsibility and financial performance in Pakistan's banking sector. Structural equation modeling has been applied to explore this relationship and the primary data are collected using developed scale. The findings are based on 405 responses from bank employees and the results show that corporate social responsibility significantly influencing financial performance and this relation is partially mediated by customer satisfaction, corporate reputation, and competitive advantage. These results also suggest an increment in CSR activities that enhance financial performance by indirectly targeting the aforementioned intangible assets.
- Language
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Englisch
- Bibliographic citation
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Journal: Pakistan Journal of Commerce and Social Sciences (PJCSS) ; ISSN: 2309-8619 ; Volume: 11 ; Year: 2017 ; Issue: 3 ; Pages: 898-910 ; Lahore: Johar Education Society, Pakistan (JESPK)
- Classification
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Wirtschaft
- Subject
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corporate social responsibility (CSR)
financial performance
customer satisfaction
corporate reputation
competitive advantage
- Event
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Geistige Schöpfung
- (who)
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Sindhu, Muzammal Ilyas
Arif, Muhammad
- Event
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Veröffentlichung
- (who)
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Johar Education Society, Pakistan (JESPK)
- (where)
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Lahore
- (when)
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2017
- Handle
- Last update
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10.03.2025, 11:44 AM CET
Data provider
This object is provided by:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Artikel
Associated
- Sindhu, Muzammal Ilyas
- Arif, Muhammad
- Johar Education Society, Pakistan (JESPK)
Time of origin
- 2017
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