Konferenzbeitrag
Linking Corporate Social Responsibility to Corporate Performance: Evidence from the Media Industry
This study explores the interdependence of corporate social responsibility (CSR) and corporate performance using a sample of companies from the media industry in the Republic of Croatia. Our primary aim was to empirically test hypothesized positive relationship between CSR and corporate performance. We identified core CSR dimensions of companies operating in the media industry (relationship with owners, employees, stakeholders, environment, and society) and applied the new methodological approach in CSR classification through criteria of (under)development. Our results suggest that corporate performance measured by a composite indicator based on the Balanced Scorecard in companies with developed CSR is statistically significantly higher than for the companies with underdeveloped CSR.
- Language
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Englisch
- Bibliographic citation
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In: 7th International OFEL Conference on Governance, Management and Entrepreneurship: Embracing Diversity in Organisations. April 5th - 6th, 2019, Dubrovnik, Croatia ; Year: 2019 ; Pages: 522-528 ; Ed(s).: Tipurić, Darko ; Hruška, Domagoj ; Zagreb: Governance Research and Development Centre (CIRU)
- Classification
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Management
- Subject
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corporate social responsibility (CSR)
corporate performance
Balanced Scorecard
media industry
- Event
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Geistige Schöpfung
- (who)
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Ivić, Miroslav
- Event
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Veröffentlichung
- (who)
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Governance Research and Development Centre (CIRU)
- (where)
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Zagreb
- (when)
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2019
- Handle
- Last update
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10.03.2025, 11:43 AM CET
Data provider
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Konferenzbeitrag
Associated
- Ivić, Miroslav
- Governance Research and Development Centre (CIRU)
Time of origin
- 2019
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