Cognitive, emotional and inferential paths from price perception to buying intention in an integrated brand price image model
- Standort
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Deutsche Nationalbibliothek Frankfurt am Main
- ISSN
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2662-9399
- Umfang
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Online-Ressource
- Sprache
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Englisch
- Anmerkungen
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online resource.
- Erschienen in
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Cognitive, emotional and inferential paths from price perception to buying intention in an integrated brand price image model ; volume:3 ; number:1 ; day:27 ; month:12 ; year:2022 ; pages:1-25 ; date:1.2023
SN business & economics ; 3, Heft 1 (27.12.2022), 1-25, 1.2023
- Urheber
- Beteiligte Personen und Organisationen
-
SpringerLink (Online service)
- DOI
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10.1007/s43546-022-00395-z
- URN
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urn:nbn:de:101:1-2023041021151714031869
- Rechteinformation
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Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Letzte Aktualisierung
-
14.08.2025, 10:48 MESZ
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Beteiligte
- Zielke, Stephan
- Toni, Deonir De
- Mazzon, José Afonso
- SpringerLink (Online service)
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