Artikel
Relationship between sustainable buying intention and marketing strategies
In this paper, we analysed the relationship between sustainable buying intention (SBI) and marketing strategies (price, product, communication and placement) and We use a theoretical model to test hypothesis via structural equation model by maximum likelihood in AMOS version 19.0 software. Sampling (N=524) was performed at sale points of the business premises where volunteer participants answered a structured questionnaire in the five-point Likert scale. The results show a strong association with marketing strategies and sustainable buying intention, so the price is still a very important factor when purchasing. The managerial implication of this study more relevant would focus on the importance for companies to recognize that marketing strategies are assets which have to invest more effort.
- Sprache
-
Englisch
- Erschienen in
-
Journal: The International Journal of Management Science and Information Technology (IJMSIT) ; ISSN: 1923-0273 ; Year: 2014 ; Issue: 12 ; Pages: 18-30 ; Toronto: NAISIT Publishers
- Klassifikation
-
Management
- Thema
-
marketing strategies
sustainable buying intention
Structural equation model
green marketing
corporate social responsibility
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Salgado-Beltrán, Lizbeth
Subira-Lobera, María E.
Beltrán-Morales, Luis F.
- Ereignis
-
Veröffentlichung
- (wer)
-
NAISIT Publishers
- (wo)
-
Toronto
- (wann)
-
2014
- Handle
- Letzte Aktualisierung
-
10.03.2025, 11:44 MEZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Artikel
Beteiligte
- Salgado-Beltrán, Lizbeth
- Subira-Lobera, María E.
- Beltrán-Morales, Luis F.
- NAISIT Publishers
Entstanden
- 2014
Ähnliche Objekte (12)
Impulsive buying behavior depending on gender
Sustainable knowledge based organization from an international perspective
Exploring the influence of eWOM in buying behavior
The insight of trust engineering for 21st century organizations
Conserving Indonesia's nature and culture through empowerment of indegenous technology in creative industry SMEs
Limits and shortcomings of market mechanisms to protect biodiversity and ecosystem services
Banking sector governance: Lessons from Hong Kong listed bands. A three year perspective analysis
Embedding value-based organization: An identification of critical success factors and challenges
Organizational effectiveness of data centers: A foundation for effective cloud architectures
Employee's personal branding as a competitive advantage: A managerial approach
Segment disclosure pratices and determinants: Evidence from Romanian listed companies
Entrepreneurs: Demographic profile, who has higher chances of survival?
Impulsive buying behavior depending on gender
Sustainable knowledge based organization from an international perspective
Exploring the influence of eWOM in buying behavior
The insight of trust engineering for 21st century organizations
Conserving Indonesia's nature and culture through empowerment of indegenous technology in creative industry SMEs
Limits and shortcomings of market mechanisms to protect biodiversity and ecosystem services
Banking sector governance: Lessons from Hong Kong listed bands. A three year perspective analysis
Embedding value-based organization: An identification of critical success factors and challenges
Organizational effectiveness of data centers: A foundation for effective cloud architectures
Employee's personal branding as a competitive advantage: A managerial approach
Segment disclosure pratices and determinants: Evidence from Romanian listed companies
Entrepreneurs: Demographic profile, who has higher chances of survival?
Impulsive buying behavior depending on gender
Sustainable knowledge based organization from an international perspective
Exploring the influence of eWOM in buying behavior
The insight of trust engineering for 21st century organizations
Conserving Indonesia's nature and culture through empowerment of indegenous technology in creative industry SMEs
Limits and shortcomings of market mechanisms to protect biodiversity and ecosystem services
Banking sector governance: Lessons from Hong Kong listed bands. A three year perspective analysis
Embedding value-based organization: An identification of critical success factors and challenges
Organizational effectiveness of data centers: A foundation for effective cloud architectures
Employee's personal branding as a competitive advantage: A managerial approach
Segment disclosure pratices and determinants: Evidence from Romanian listed companies