Artikel
Exploring the influence of eWOM in buying behavior
There is lack of published studies about the relationship between eWOM from SNS or Internet and purchase. This study intends to make a contribution to the understanding of this phenomenon. In order to do this, the research separates the eWOM arisen from the Internet and the eWOM arisen from SNS, and it includes gender as a moderator variable. Furthermore, the inclusion of experience and search goods in the analysis enriches the implications provided. In short, the main proposal of this study is to analyze the influence of eWOM and Internet referrals across different product types, including gender as a moderator variable.
- Language
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Englisch
- Bibliographic citation
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Journal: The International Journal of Management Science and Information Technology (IJMSIT) ; ISSN: 1923-0273 ; Year: 2014 ; Issue: 14 ; Pages: 12-26 ; Toronto: NAISIT Publishers
- Classification
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Management
- Subject
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eWOM
SNS
buying behavior
Internet
- Event
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Geistige Schöpfung
- (who)
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Rondan Cataluña, F. Javier
Arenas Gaitán, Jorge
Ramirez Correa, Patricio, E.
- Event
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Veröffentlichung
- (who)
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NAISIT Publishers
- (where)
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Toronto
- (when)
-
2014
- Handle
- Last update
-
10.03.2025, 11:42 AM CET
Data provider
This object is provided by:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Artikel
Associated
- Rondan Cataluña, F. Javier
- Arenas Gaitán, Jorge
- Ramirez Correa, Patricio, E.
- NAISIT Publishers
Time of origin
- 2014
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