Artikel
Exploring the influence of eWOM in buying behavior
There is lack of published studies about the relationship between eWOM from SNS or Internet and purchase. This study intends to make a contribution to the understanding of this phenomenon. In order to do this, the research separates the eWOM arisen from the Internet and the eWOM arisen from SNS, and it includes gender as a moderator variable. Furthermore, the inclusion of experience and search goods in the analysis enriches the implications provided. In short, the main proposal of this study is to analyze the influence of eWOM and Internet referrals across different product types, including gender as a moderator variable.
- Sprache
-
Englisch
- Erschienen in
-
Journal: The International Journal of Management Science and Information Technology (IJMSIT) ; ISSN: 1923-0273 ; Year: 2014 ; Issue: 14 ; Pages: 12-26 ; Toronto: NAISIT Publishers
- Klassifikation
-
Management
- Thema
-
eWOM
SNS
buying behavior
Internet
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Rondan Cataluña, F. Javier
Arenas Gaitán, Jorge
Ramirez Correa, Patricio, E.
- Ereignis
-
Veröffentlichung
- (wer)
-
NAISIT Publishers
- (wo)
-
Toronto
- (wann)
-
2014
- Handle
- Letzte Aktualisierung
-
10.03.2025, 11:42 MEZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Artikel
Beteiligte
- Rondan Cataluña, F. Javier
- Arenas Gaitán, Jorge
- Ramirez Correa, Patricio, E.
- NAISIT Publishers
Entstanden
- 2014
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