Hochschulschrift
Brand personalities and consumer-brand relationships as elements of successful brand management
- Standort
-
Deutsche Nationalbibliothek Frankfurt am Main
- ISBN
-
9783863090012
- Umfang
-
Online-Ressource
- Sprache
-
Englisch
- Anmerkungen
-
Zugl.: Bamberg, Univ., Diss., 2011
- Erschienen in
-
Schriften aus der Fakultät Sozial- und Wirtschaftswissenschaften der Otto-Friedrich-Universität Bamberg / Otto-Friedrich-Universität Bamberg ; Bd. 3
- Schlagwort
-
Markenimage
Verbraucherverhalten
Marke; Markenartikel; Markenpolitik; Markentreue; Kundenbindung; Online-Publikation
- Ereignis
-
Veröffentlichung
- (wo)
-
Bamberg
- (wer)
-
Univ. of Bamberg Press
- (wann)
-
2011
- Urheber
- URN
-
urn:nbn:de:bvb:473-opus-3085
- Rechteinformation
-
Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Letzte Aktualisierung
-
17.03.2025, 15:47 MEZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
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Objekttyp
- Hochschulschrift
Beteiligte
- Güse, Katharina S.
- Univ. of Bamberg Press
Entstanden
- 2011
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