Electoral campaigning in the Italian 2013 elections: innovation and tradition

Abstract: The Italian electoral campaign in the 2013 general elections is marked by an incomplete evolution of Italian political communication towards a professionalized market-oriented model. In these elections an increased use of the internet and the social media coexisted with a more traditional understanding of political communication. The electoral success of the Movimento Cinque Stelle led by Beppe Grillo shows that the hybridization of traditional and post-modern communication can be effective in the exploitation of anti-political and antiparty feelings, particularly widespread among the Italian electorate in the 2013 elections. However, just where this development is headed is still a moot question and leaves the field for further investigation open

Location
Deutsche Nationalbibliothek Frankfurt am Main
Extent
Online-Ressource
Language
Englisch
Notes
Veröffentlichungsversion
begutachtet (peer reviewed)
In: Studia Politica: Romanian Political Science Review ; 13 (2013) 4 ; 659-673

Classification
Politik

Event
Veröffentlichung
(where)
Mannheim
(when)
2013
Creator
Bulli, Giorgia

URN
urn:nbn:de:0168-ssoar-447796
Rights
Open Access; Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
Last update
25.03.2025, 1:45 PM CET

Data provider

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Associated

  • Bulli, Giorgia

Time of origin

  • 2013

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