Electoral campaigning in the Italian 2013 elections: innovation and tradition

Abstract: The Italian electoral campaign in the 2013 general elections is marked by an incomplete evolution of Italian political communication towards a professionalized market-oriented model. In these elections an increased use of the internet and the social media coexisted with a more traditional understanding of political communication. The electoral success of the Movimento Cinque Stelle led by Beppe Grillo shows that the hybridization of traditional and post-modern communication can be effective in the exploitation of anti-political and antiparty feelings, particularly widespread among the Italian electorate in the 2013 elections. However, just where this development is headed is still a moot question and leaves the field for further investigation open

Object Details

• Location: Deutsche Nationalbibliothek Frankfurt am Main
• Extent: Online-Ressource
• Language: Englisch
• Notes: Veröffentlichungsversion ; begutachtet (peer reviewed) ; In: Studia Politica: Romanian Political Science Review ; 13 (2013) 4 ; 659-673

Classification and Topics

• Classification: Politik

Contributors, Places and Time

• Event: Veröffentlichung
• (where): Mannheim
• (when): 2013
• Creator: Bulli, Giorgia

Further information

• URN: urn:nbn:de:0168-ssoar-447796
• Rights: Open Access; Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
• Last update: 15.08.2025, 7:21 AM CEST