Electoral campaigning in the Italian 2013 elections: innovation and tradition

Journal article | Zeitschriftenartikel

The Italian electoral campaign in the 2013 general elections is marked by an incomplete evolution of Italian political communication towards a professionalized market-oriented model. In these elections an increased use of the internet and the social media coexisted with a more traditional understanding of political communication. The electoral success of the Movimento Cinque Stelle led by Beppe Grillo shows that the hybridization of traditional and post-modern communication can be effective in the exploitation of anti-political and antiparty feelings, particularly widespread among the Italian electorate in the 2013 elections. However, just where this development is headed is still a moot question and leaves the field for further investigation open.

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• ISSN: 1582-4551
• Extent: Seite(n): 659-673
• Language: Englisch
• Notes: Status: Veröffentlichungsversion; begutachtet (peer reviewed)

References and Relationships

• Bibliographic citation: Studia Politica: Romanian Political Science Review, 13(4)

Classification and Topics

• Subject: Politikwissenschaft ; Publizistische Medien, Journalismus,Verlagswesen ; Werbung, Public Relations, Öffentlichkeitsarbeit ; politische Willensbildung, politische Soziologie, politische Kultur ; politische Kommunikation ; Marketing ; politische Strategie ; Wahlkampf ; Internet ; Soziale Medien ; Italien ; Marktorientierung ; politischer Einfluss ; Wähler

Contributors, Places and Time

• Event: Geistige Schöpfung
• (who): Bulli, Giorgia
• Event: Veröffentlichung
• (when): 2013

Further information

• URN: urn:nbn:de:0168-ssoar-447796
• Rights: GESIS - Leibniz-Institut für Sozialwissenschaften. Bibliothek Köln