Artikel
The role of digital marketing in political campaigns
Computational politics—the application of digital targeted-marketing technologies to election campaigns in the US and elsewhere—are now raising the same concerns for democratic discourse and governance that they have long raised for consumer privacy and welfare in the commercial marketplace. This paper examines the digital strategies and technologies of today's political operations, explaining how they were employed during the most recent US election cycle, and exploring the implications of their continued use in the civic context. The paper concludes with a discussion of recent policy proposals designed to increase transparency and accountability in digital politics.
- Sprache
-
Englisch
- Erschienen in
-
Journal: Internet Policy Review ; ISSN: 2197-6775 ; Volume: 6 ; Year: 2017 ; Issue: 4 ; Pages: 1-20 ; Berlin: Alexander von Humboldt Institute for Internet and Society
- Klassifikation
-
Sozialwissenschaften, Soziologie, Anthropologie
- Thema
-
Elections
Advertising
Privacy
Analytics
Profiling
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Chester, Jeff
Montgomery, Kathryn C.
- Ereignis
-
Veröffentlichung
- (wer)
-
Alexander von Humboldt Institute for Internet and Society
- (wo)
-
Berlin
- (wann)
-
2017
- DOI
-
doi:10.14763/2017.4.773
- Handle
- Letzte Aktualisierung
-
10.03.2025, 11:41 MEZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
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ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Artikel
Beteiligte
- Chester, Jeff
- Montgomery, Kathryn C.
- Alexander von Humboldt Institute for Internet and Society
Entstanden
- 2017
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