Arbeitspapier
Spatial advertisement in political campaigns
This paper characterizes the optimal advertising strategy of candidates in an election campaign, where groups of heterogeneous voters are targeted through media outlets. We discuss its effects on the implemented policy and relate it to the well-documented increase in polarization. Additionally, we empirically establish that polarization displays electoral cycles. These cycles emerge in the model as candidates find it optimal to cater to different groups of voters and thus to adjust policies. Further, technologies that allow targeting voters more precisely tend to increase polarization. Our prediction is confirmed empirically as an increase in internet penetration leads to higher polarization.
- Sprache
-
Englisch
- Erschienen in
-
Series: Working Paper ; No. 805
- Klassifikation
-
Wirtschaft
Network Formation and Analysis: Theory
Political Processes: Rent-seeking, Lobbying, Elections, Legislatures, and Voting Behavior
Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
- Thema
-
Targeting
Media
Networks
Voting
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Prummer, Anja
- Ereignis
-
Veröffentlichung
- (wer)
-
Queen Mary University of London, School of Economics and Finance
- (wo)
-
London
- (wann)
-
2016
- Handle
- Letzte Aktualisierung
-
10.03.2025, 11:43 MEZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Arbeitspapier
Beteiligte
- Prummer, Anja
- Queen Mary University of London, School of Economics and Finance
Entstanden
- 2016
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