Artikel
Corporate dieting: Persuasive use of metaphors in downsizing
This paper considers how companies use their own mass communication media to create, with the aid of metaphors, a legitimizing image of their practices. The analysis is based on the example of two banks, both of which undertook massive staff and cost reductions between 2001 and 2003. Downsizing measures like theirs are often met with resistance if they conflict with the interests, values or worldviews of stakeholders. Companies approach this threat of resistance by building a linguistic façade of legitimacy that suggests conformity with prevailing ideas of good or correct managerial conduct. Our metaphor analysis, which covers all publicly accessible texts of the two banks' own mass communication, identifies nine metaphoric concepts, which we further condense into three persuasive meta concepts: concealing metaphor, euphemistic metaphor, and urgency and control metaphor each fulfil different persuasive functions and vary systematically according to the conditions surrounding the managerial practice.
- Sprache
-
Englisch
- Erschienen in
-
Journal: Management Revue ; ISSN: 1861-9916 ; Volume: 24 ; Year: 2013 ; Issue: 1 ; Pages: 53-70 ; Mering: Rainer Hampp Verlag
- Klassifikation
-
Management
Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
Banks; Depository Institutions; Micro Finance Institutions; Mortgages
Labor Turnover; Vacancies; Layoffs
- Thema
-
metaphors
rhetoric
symbolic management
legitimacy
downsizing
layoffs
banks
Öffentlichkeitsarbeit
Rhetorik
Personalabbau
Bank
Deutschland
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Hoßfeld, Heiko
- Ereignis
-
Veröffentlichung
- (wer)
-
Rainer Hampp Verlag
- (wo)
-
Mering
- (wann)
-
2013
- DOI
-
doi:10.1688/1861-9908_mrev_2013_01_Hossfeld
- Handle
- Letzte Aktualisierung
-
10.03.2025, 11:42 MEZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Artikel
Beteiligte
- Hoßfeld, Heiko
- Rainer Hampp Verlag
Entstanden
- 2013
Ähnliche Objekte (12)
Corporate governance and capital groups in Poland
The cornerstones of corporate strategies in Slovenia and Croatia (Research Note)
Capital structure as an element of the corporate governance system in Ukraine
Open issues at the conclusion of privatization (corporate ownership restructuring) in Slovenia
Open issues at the conclusion of privatization (corporate ownership restructuring) in Slovenia: Comment and views
Portrayals of corporate social responsibility: A comparative analysis of a Russian and a Canadian newspaper
Strategy process as formlation and realization of corporate goals: The synthesis of surveys in Russian firms
Institutions, corporate governance and corporate governance institutions: The case of Estonia
The relevance of corporate social responsibility for a sustainable human resource management: An analysis of organizational attractiveness as a determinant in employees' selection of a (potential) employer
Measuring corporate social responsibility towards employees
Corporate Social Responsibility in Limelight-Industrien : eine integrative Betrachtung
Corporate governance in transitional economies: Business groups in Croatia
Corporate governance and capital groups in Poland
The cornerstones of corporate strategies in Slovenia and Croatia (Research Note)
Capital structure as an element of the corporate governance system in Ukraine
Open issues at the conclusion of privatization (corporate ownership restructuring) in Slovenia
Open issues at the conclusion of privatization (corporate ownership restructuring) in Slovenia: Comment and views
Portrayals of corporate social responsibility: A comparative analysis of a Russian and a Canadian newspaper
Strategy process as formlation and realization of corporate goals: The synthesis of surveys in Russian firms
Institutions, corporate governance and corporate governance institutions: The case of Estonia
The relevance of corporate social responsibility for a sustainable human resource management: An analysis of organizational attractiveness as a determinant in employees' selection of a (potential) employer
Measuring corporate social responsibility towards employees
Corporate Social Responsibility in Limelight-Industrien : eine integrative Betrachtung
Corporate governance in transitional economies: Business groups in Croatia
Corporate governance and capital groups in Poland
The cornerstones of corporate strategies in Slovenia and Croatia (Research Note)
Capital structure as an element of the corporate governance system in Ukraine
Open issues at the conclusion of privatization (corporate ownership restructuring) in Slovenia
Open issues at the conclusion of privatization (corporate ownership restructuring) in Slovenia: Comment and views
Portrayals of corporate social responsibility: A comparative analysis of a Russian and a Canadian newspaper
Strategy process as formlation and realization of corporate goals: The synthesis of surveys in Russian firms
Institutions, corporate governance and corporate governance institutions: The case of Estonia
The relevance of corporate social responsibility for a sustainable human resource management: An analysis of organizational attractiveness as a determinant in employees' selection of a (potential) employer
Measuring corporate social responsibility towards employees
Corporate Social Responsibility in Limelight-Industrien : eine integrative Betrachtung