Artikel
The cornerstones of corporate strategies in Slovenia and Croatia (Research Note)
In our study, we managed to include companies involved in six different industries. Diversification is the most frequently used corporate strategy. Our study reveals that 43.3% of companies diversified through external means, 26.7% diversified through internal means, while 30% diversified through both internal and external methods. Retrenchment strategies are relatively unpopular because retrenchment seems to imply failure. The orientation of most top management towards growth strategies has resulted in a strong preference for acquisitions and joint ventures. 90.3% of companies are expanding their operations internationally. In our paper, we also examine the motives for developing a specific corporate strategy. Special attention is given to the core competencies and skills that have proved to be the cornerstones of the competitive advantages of companies.
- Sprache
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Englisch
- Erschienen in
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Journal: Journal for East European Management Studies ; ISSN: 0949-6181 ; Volume: 9 ; Year: 2004 ; Issue: 3 ; Pages: 313-327 ; Mering: Rainer Hampp Verlag
- Klassifikation
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Management
- Thema
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Company
corporate strategy
growth
transition
- Ereignis
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Geistige Schöpfung
- (wer)
-
Lahovnik, Matej
- Ereignis
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Veröffentlichung
- (wer)
-
Rainer Hampp Verlag
- (wo)
-
Mering
- (wann)
-
2004
- Handle
- Letzte Aktualisierung
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10.03.2025, 11:42 MEZ
Datenpartner
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Objekttyp
- Artikel
Beteiligte
- Lahovnik, Matej
- Rainer Hampp Verlag
Entstanden
- 2004
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