Hochschulschrift

Die persuasive Wirkung von anekdotischen und statistischen Botschaften im Sozialmarketing : psychologische Distanz, Message Framing und komparativer Optimismus

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Location: Deutsche Nationalbibliothek Frankfurt am Main

ISBN: 9783658292058
3658292059

Dimensions: 21 cm, 400 g

Extent: XXVI, 275 Seiten

Language: Deutsch

Notes: Illustrationen
Universität der Bundeswehr München, Dissertation, 2018

Keyword: Soziomarketing
Framing-Effekt
Werbewirkung
Werbepsychologie

Event: Veröffentlichung

(where): Wiesbaden, Germany

(who): Springer Gabler

(when): [2020]

Creator: Wieluch, Marina Isabel

Contributor: Springer Fachmedien Wiesbaden

Table of contents: https://d-nb.info/1202190219/04

Rights: Bei diesem Objekt liegt nur das Inhaltsverzeichnis digital vor. Der Zugriff darauf ist unbeschränkt möglich.

Last update: 11.06.2025, 2:13 PM CEST

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Hochschulschrift

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[2020]

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Die persuasive Wirkung von anekdotischen und statistischen Botschaften im Sozialmarketing : psychologische Distanz, Message Framing und komparativer Optimismus

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Message framing to promote solar panels

Developing persuasive systems for marketing: the interplay of persuasion techniques, customer traits and persuasive message design

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