Developing persuasive systems for marketing: the interplay of persuasion techniques, customer traits and persuasive message design
- Standort
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Deutsche Nationalbibliothek Frankfurt am Main
- Umfang
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Online-Ressource, 1 online resource.
- Sprache
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Englisch
- Erschienen in
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Developing persuasive systems for marketing: the interplay of persuasion techniques, customer traits and persuasive message design ; volume:2023 ; number:3 ; day:12 ; month:8 ; year:2023 ; pages:369-412 ; date:9.2023
Italian journal of marketing ; 2023, Heft 3 (12.8.2023), 369-412, 9.2023
- Urheber
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Braca, Annye
Dondio, Pierpaolo
- Beteiligte Personen und Organisationen
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SpringerLink (Online service)
- DOI
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10.1007/s43039-023-00077-0
- URN
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urn:nbn:de:101:1-2023110609284780670483
- Rechteinformation
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Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Letzte Aktualisierung
-
14.08.2025, 10:57 MESZ
Datenpartner
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Beteiligte
- Braca, Annye
- Dondio, Pierpaolo
- SpringerLink (Online service)
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