Arbeitspapier
Characteristics of innovating users in a consumer goods field: An empirical study of sport-related product consumers
We report on a survey of the innovation activities and characteristics of 153 users of outdoor-related consumer products. We find a high level of innovation by these consumers. Thirty-seven percent report that they have developed ideas for new or improved products, and more than 9% report building product prototypes or even marketable products. We also find that innovating users can be reliably distinguished from non-innovating ones by characteristics such as the benefit they expect from using their innovations and the level of expertise they have in their sport. Taken together, these two findings - frequent innovation by consumers and the possibility to identify efficiently those who innovate - imply that innovation by users can be an important source of new product ideas for consumer goods companies. Effective utilization of this resource will require significant changes in idea generation methodologies for many consumer good firms.
- Language
-
Englisch
- Bibliographic citation
-
Series: Working Paper ; No. 8
- Classification
-
Management
- Subject
-
Produktinnovation
Produktentwicklung
Lead User
- Event
-
Geistige Schöpfung
- (who)
-
Lüthje, Christian
- Event
-
Veröffentlichung
- (who)
-
Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management (TIM)
- (where)
-
Hamburg
- (when)
-
2000
- Handle
- URN
-
urn:nbn:de:gbv:830-opus-1556
- Last update
-
10.03.2025, 11:45 AM CET
Data provider
This object is provided by:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Arbeitspapier
Associated
- Lüthje, Christian
- Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management (TIM)
Time of origin
- 2000
Other Objects (12)
Factors Influencing Consumers’ Price Evaluations : price changes, product characteristics, and consumer habits
Characteristics of innovating users in a consumer goods field - An empirical study of sport-related product consumers
Consumer’s perceptions toward longer product use and their influence on product lifespan
Taxonomic approach to consumer innovativeness : relationship between patterns of consumers' personality characteristics and innovativeness
Perceived product newness from the consumer´s perspective : literature review and empirical analyses
Cursed consumers and the effectiveness of consumer protection policies
Expectation Gaps and Halo-Effects in Organic Food Positioning: Characteristics of Organic Food from a Consumer’s Point of View
Consumer characteristics and their effect on accepting online shopping, in the context of different product types
Product characteristics and the growth of FDI
Product characteristics and the growth of FDI
Innovation Behavior of Older Consumers : An Empirical Analysis of Older and Younger Consumers’ Determinants of Consumer Electronic Products Ownership
Innovation behavior of older consumers : an empirical analysis of older and younger consumers' determinants of consumer electronic products ownership
Factors Influencing Consumers’ Price Evaluations : price changes, product characteristics, and consumer habits
Characteristics of innovating users in a consumer goods field - An empirical study of sport-related product consumers
Consumer’s perceptions toward longer product use and their influence on product lifespan
Taxonomic approach to consumer innovativeness : relationship between patterns of consumers' personality characteristics and innovativeness
Perceived product newness from the consumer´s perspective : literature review and empirical analyses
Cursed consumers and the effectiveness of consumer protection policies
Expectation Gaps and Halo-Effects in Organic Food Positioning: Characteristics of Organic Food from a Consumer’s Point of View
Consumer characteristics and their effect on accepting online shopping, in the context of different product types
Product characteristics and the growth of FDI
Product characteristics and the growth of FDI
Innovation Behavior of Older Consumers : An Empirical Analysis of Older and Younger Consumers’ Determinants of Consumer Electronic Products Ownership
Innovation behavior of older consumers : an empirical analysis of older and younger consumers' determinants of consumer electronic products ownership
Factors Influencing Consumers’ Price Evaluations : price changes, product characteristics, and consumer habits
Characteristics of innovating users in a consumer goods field - An empirical study of sport-related product consumers
Consumer’s perceptions toward longer product use and their influence on product lifespan
Taxonomic approach to consumer innovativeness : relationship between patterns of consumers' personality characteristics and innovativeness
Perceived product newness from the consumer´s perspective : literature review and empirical analyses
Cursed consumers and the effectiveness of consumer protection policies
Expectation Gaps and Halo-Effects in Organic Food Positioning: Characteristics of Organic Food from a Consumer’s Point of View
Consumer characteristics and their effect on accepting online shopping, in the context of different product types
Product characteristics and the growth of FDI
Product characteristics and the growth of FDI
Innovation Behavior of Older Consumers : An Empirical Analysis of Older and Younger Consumers’ Determinants of Consumer Electronic Products Ownership