Perceived product newness from the consumer´s perspective : literature review and empirical analyses

Location
Deutsche Nationalbibliothek Frankfurt am Main
Extent
Online-Ressource
Language
Englisch
Notes
Vallendar, WHU - Otto Beisheim School of Management, Dissertation, 2020

Keyword
Literature

Event
Veröffentlichung
(where)
Vallendar
(who)
WHU - Otto Beisheim School of Management
(when)
2020
Creator
Huang, Modan
Contributor
Fassnacht, Martin
Schlereth, Christian

URN
urn:nbn:de:hbz:992-opus4-8275
Rights
Der Zugriff auf das Objekt ist unbeschränkt möglich.
Last update
14.08.2025, 10:53 AM CEST

Data provider

This object is provided by:
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.

Associated

  • Huang, Modan
  • Fassnacht, Martin
  • Schlereth, Christian
  • WHU - Otto Beisheim School of Management

Time of origin

  • 2020

Other Objects (12)