Combined importance–performance map analysis (cIPMA) in partial least squares structural equation modeling (PLS–SEM): a SmartPLS 4 tutorial
- Standort
-
Deutsche Nationalbibliothek Frankfurt am Main
- Umfang
-
Online-Ressource
- Sprache
-
Englisch
- Erschienen in
-
In: Journal of Marketing Analytics 12 (4): 746-760 (2024)
- Ereignis
-
Veröffentlichung
- (wo)
-
Hamburg
- (wer)
-
Technische Universität Hamburg. Universitätsbibliothek
- (wann)
-
2024
- Urheber
- DOI
-
10.15480/882.13753
- URN
-
urn:nbn:de:101:1-2412110248468.084603560937
- Rechteinformation
-
Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Letzte Aktualisierung
-
15.08.2025, 07:34 MESZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
Deutsche Nationalbibliothek. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Deutsche Nationalbibliothek. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Beteiligte
- Sarstedt, Marko
- Richter, Nicole Franziska
- Hauff, Sven
- Ringle, Christian M.
- Technische Universität Hamburg. Universitätsbibliothek
Entstanden
- 2024
Ähnliche Objekte (12)
Moderation in Marketinganwendungen von Partial Least Squares Strukturgleichungsmodellierungen (PLS-SEM)
Combined importance–performance map analysis (cIPMA) in partial least squares structural equation modeling (PLS–SEM): a SmartPLS 4 tutorial
Advanced marketing analytics using partial least squares structural equation modeling (PLS-SEM)
Partial least squares structural equation modeling (PLS-SEM) using R : a workbook
Special issue editorial: advanced partial least squares structural equation modeling (PLS-SEM) applications in business research
A brief review of partial least squares structural equation modeling (PLS-SEM) use in quality management studies
Effectiveness of public health spending: Investigating the moderating role of governance using partial least squares structural equation modelling (PLS-SEM)
Partial least squares (PLS) in operations management research: Insights from a systematic literature review
Internet-Geschäftsmodell virtuelle community : Analyse zentraler Erfolgsfaktoren unter Verwendung des Partial-least-squares(PLS)-Ansatzes
PLS
Do right PLS and do PLS right: A critical review of the application of PLS-SEM in construction management research
Retail-Branding als Erfolgsfaktor im Einzelhandel : eine Analyse unter Verwendung des Partial-least-squares- (PLS)-Ansatzes
Moderation in Marketinganwendungen von Partial Least Squares Strukturgleichungsmodellierungen (PLS-SEM)
Combined importance–performance map analysis (cIPMA) in partial least squares structural equation modeling (PLS–SEM): a SmartPLS 4 tutorial
Advanced marketing analytics using partial least squares structural equation modeling (PLS-SEM)
Partial least squares structural equation modeling (PLS-SEM) using R : a workbook
Special issue editorial: advanced partial least squares structural equation modeling (PLS-SEM) applications in business research
A brief review of partial least squares structural equation modeling (PLS-SEM) use in quality management studies
Effectiveness of public health spending: Investigating the moderating role of governance using partial least squares structural equation modelling (PLS-SEM)
Partial least squares (PLS) in operations management research: Insights from a systematic literature review
Internet-Geschäftsmodell virtuelle community : Analyse zentraler Erfolgsfaktoren unter Verwendung des Partial-least-squares(PLS)-Ansatzes
PLS
Do right PLS and do PLS right: A critical review of the application of PLS-SEM in construction management research
Retail-Branding als Erfolgsfaktor im Einzelhandel : eine Analyse unter Verwendung des Partial-least-squares- (PLS)-Ansatzes
Moderation in Marketinganwendungen von Partial Least Squares Strukturgleichungsmodellierungen (PLS-SEM)
Combined importance–performance map analysis (cIPMA) in partial least squares structural equation modeling (PLS–SEM): a SmartPLS 4 tutorial
Advanced marketing analytics using partial least squares structural equation modeling (PLS-SEM)
Partial least squares structural equation modeling (PLS-SEM) using R : a workbook
Special issue editorial: advanced partial least squares structural equation modeling (PLS-SEM) applications in business research
A brief review of partial least squares structural equation modeling (PLS-SEM) use in quality management studies
Effectiveness of public health spending: Investigating the moderating role of governance using partial least squares structural equation modelling (PLS-SEM)
Partial least squares (PLS) in operations management research: Insights from a systematic literature review
Internet-Geschäftsmodell virtuelle community : Analyse zentraler Erfolgsfaktoren unter Verwendung des Partial-least-squares(PLS)-Ansatzes
PLS
Do right PLS and do PLS right: A critical review of the application of PLS-SEM in construction management research