RFM customer analysis for product-oriented services and service business development: an interventionist case study of two machinery manufacturers
- Standort
-
Deutsche Nationalbibliothek Frankfurt am Main
- ISSN
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1572-963X
- Umfang
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Online-Ressource
- Sprache
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Englisch
- Anmerkungen
-
online resource.
- Erschienen in
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RFM customer analysis for product-oriented services and service business development: an interventionist case study of two machinery manufacturers ; day:25 ; month:1 ; year:2019 ; pages:1-31
Journal of management & governance ; (25.1.2019), 1-31
- Urheber
- Beteiligte Personen und Organisationen
-
SpringerLink (Online service)
- DOI
-
10.1007/s10997-018-9447-3
- URN
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urn:nbn:de:101:1-2019022721493662309884
- Rechteinformation
-
Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Letzte Aktualisierung
-
14.08.2025, 11:00 MESZ
Datenpartner
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Beteiligte
- Stormi, Kati
- Lindholm, Anni
- Laine, Teemu Juhani
- Korhonen, Tuomas
- SpringerLink (Online service)
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