RFM customer analysis for product-oriented services and service business development: an interventionist case study of two machinery manufacturers
- Location
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Deutsche Nationalbibliothek Frankfurt am Main
- ISSN
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1572-963X
- Extent
-
Online-Ressource
- Language
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Englisch
- Notes
-
online resource.
- Bibliographic citation
-
RFM customer analysis for product-oriented services and service business development: an interventionist case study of two machinery manufacturers ; day:25 ; month:1 ; year:2019 ; pages:1-31
Journal of management & governance ; (25.1.2019), 1-31
- Creator
- Contributor
-
SpringerLink (Online service)
- DOI
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10.1007/s10997-018-9447-3
- URN
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urn:nbn:de:101:1-2019022721493662309884
- Rights
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Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Last update
-
14.08.2025, 11:00 AM CEST
Data provider
This object is provided by:
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Associated
- Stormi, Kati
- Lindholm, Anni
- Laine, Teemu Juhani
- Korhonen, Tuomas
- SpringerLink (Online service)
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