Arbeitspapier
Corporate Social Responsibility and Competitive Advantage: Overcoming the Trust Barrier
- Sprache
-
Englisch
- ISBN
-
urn:nbn:de:101:1-201106143706
- Erschienen in
-
Series: ESMT Working Paper; No. 10-006
Bezug (was)
Management
corporate social responsibility
competitive strategy
challenger brand
affective trust
Corporate Social Responsibility
Wettbewerbsstrategie
Firmenimage
Konsumentenverhalten
corporate social responsibility
competitive strategy
challenger brand
affective trust
Corporate Social Responsibility
Wettbewerbsstrategie
Firmenimage
Konsumentenverhalten
Beteiligte Personen und Organisationen
Du, Shuili
Bhattacharya, C. B.
Sen, Sankar
Berlin: European School of Management and Technology (ESMT)
Bhattacharya, C. B.
Sen, Sankar
Berlin: European School of Management and Technology (ESMT)
Erschienen
Berlin: European School of Management and Technology (ESMT)
- Rechteinformation
-
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft
- Letzte Aktualisierung
-
18.10.2021, 08:57 MESZ
Objekttyp
- Arbeitspapier
Beteiligte
- Du, Shuili
- Bhattacharya, C. B.
- Sen, Sankar
- Berlin: European School of Management and Technology (ESMT)
Entstanden
- Berlin: European School of Management and Technology (ESMT)
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