Hochschulschrift
Low-income consumers as a source of innovation : insights from idea competitions in Brazilian low-income communities
- Standort
-
Deutsche Nationalbibliothek Frankfurt am Main
- ISBN
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9783658089290
3658089296
- Maße
-
21 cm
- Umfang
-
XXII, 364 S.
- Sprache
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Englisch
- Anmerkungen
-
Ill., graph. Darst., Kt.
Zugl.: München, Techn. Univ., Diss., 2014
- Schlagwort
-
Produktentwicklung
Innovationsmanagement
Niedrigeinkommen
Open Innovation
Kundenintegration
Kreativitätstechnik
Lead-Markt
Brasilien
Entwicklungsländer
Open Innovation
Produktentwicklung
Niedrigeinkommen
Bevölkerungsgruppe
Einbindung
Produktentwicklung
Innovationsmanagement
Niedrigeinkommen
Open Innovation
Kundenorientierung
Brainstorming
Design Thinking
Brasilien
Brasilien
Entwicklungsländer
Low-income Countries
- Inhaltsverzeichnis
- Rechteinformation
-
Bei diesem Objekt liegt nur das Inhaltsverzeichnis digital vor. Der Zugriff darauf ist unbeschränkt möglich.
- Letzte Aktualisierung
-
11.06.2025, 13:44 MESZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
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Objekttyp
- Hochschulschrift
Beteiligte
- Krämer, Aline
- Springer Gabler
Entstanden
- 2015
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