Monografie
Key account management in business-to-business markets : an assessment of its economic value
- Ausgabe
-
1. Aufl.
- Sprache
-
Englisch
- Umfang
-
XIV, 294 S.
- Anmerkungen
-
Zugl.: Berlin, Freie Univ., Diss., 2005 u.d.T.: Wengler, Stefan: The economic value of key account management in business-to-business markets
- ISBN
-
978-3-8350-0517-4
- Identifier
-
980401380
- Reihe
-
Gabler Edition Wissenschaft : Business-to-Business-Marketing
Thema
Kundengruppenmanagement ; Transaktionskostenansatz ; Hochschulschrift
Beteiligte Personen und Organisationen
- Inhaltsverzeichnis
- Rechteinformation
-
Der Zugriff auf Teile des Objekts ist unbeschränkt möglich.
- Letzte Aktualisierung
-
16.08.2023, 18:40 MESZ
Datenpartner
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Objekttyp
- Monografie
Beteiligte
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