Hochschulschrift
Key account management in business-to-business markets : an assessment of its economic value
- Standort
-
Deutsche Nationalbibliothek Frankfurt am Main
- ISBN
-
9783835005174
3835005170
- Maße
-
21 cm
- Umfang
-
XIV, 294 S.
- Ausgabe
-
1. Aufl.
- Sprache
-
Englisch
- Anmerkungen
-
graph. Darst.
Zugl.: Berlin, Freie Univ., Diss., 2005 u.d.T.: Wengler, Stefan: The economic value of key account management in business-to-business markets
- Klassifikation
-
Management
- Schlagwort
-
Kundengruppenmanagement
Transaktionskostenansatz
- Inhaltsverzeichnis
- Rechteinformation
-
Bei diesem Objekt liegt nur das Inhaltsverzeichnis digital vor. Der Zugriff darauf ist unbeschränkt möglich.
- Letzte Aktualisierung
-
11.06.2025, 14:00 MESZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
Deutsche Nationalbibliothek. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Deutsche Nationalbibliothek. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Hochschulschrift
Beteiligte
- Wengler, Stefan
- Dt. Univ.-Verl.
Entstanden
- 2006
Ähnliche Objekte (12)
Essays on value-creating sales in business-to-business markets
Key-Account-Management und E-commerce : konzeptionelle Ausgestaltung des Key-Account-Managements durch E-commerce im Business-to-business-Geschäft
Business project management and marketing : mastering business markets
Strategic decisions on electronic business-to-business markets
Business relationship management and marketing : mastering business markets
An exploration of the growth potential of suppliers' key account management programs as well as key accounts in the business-to-business market
Business-to-Business-Marketing: Erfolg mit kleinen Geschäften : Smart-Account-Management im Business-to-Business-Marketing
Labor markets and business cycles
Understanding copper : technologies, markets, business
Unprofitable customers in business markets
Software Freedom Means Business Value
Social innovation and new business models : creating shared value in low-income markets
Essays on value-creating sales in business-to-business markets
Key-Account-Management und E-commerce : konzeptionelle Ausgestaltung des Key-Account-Managements durch E-commerce im Business-to-business-Geschäft
Business project management and marketing : mastering business markets
Strategic decisions on electronic business-to-business markets
Business relationship management and marketing : mastering business markets
An exploration of the growth potential of suppliers' key account management programs as well as key accounts in the business-to-business market
Business-to-Business-Marketing: Erfolg mit kleinen Geschäften : Smart-Account-Management im Business-to-Business-Marketing
Labor markets and business cycles
Understanding copper : technologies, markets, business
Unprofitable customers in business markets
Software Freedom Means Business Value
Social innovation and new business models : creating shared value in low-income markets
Essays on value-creating sales in business-to-business markets
Key-Account-Management und E-commerce : konzeptionelle Ausgestaltung des Key-Account-Managements durch E-commerce im Business-to-business-Geschäft
Business project management and marketing : mastering business markets
Strategic decisions on electronic business-to-business markets
Business relationship management and marketing : mastering business markets
An exploration of the growth potential of suppliers' key account management programs as well as key accounts in the business-to-business market
Business-to-Business-Marketing: Erfolg mit kleinen Geschäften : Smart-Account-Management im Business-to-Business-Marketing
Labor markets and business cycles
Understanding copper : technologies, markets, business
Unprofitable customers in business markets
Software Freedom Means Business Value